Built for elite functional health coaches
Flat rates within every tier, so you know exactly what you pay at each stage. Try Base or Pro free for 14 days — cancel anytime before you’re billed.
For coaches just getting started. Test the system before committing.
- ✓ Up to 10 active clients
- ✓ Weekly check-in forms
- ✓ Client portal access
- ✓ Progress tracking dashboard
- ✓ Direct messaging
- ✓ Core protocol builder
- ✕ Automation, payments & AI
For independent coaches and growing practices. Two flat tiers — Tier 2 adds AI memory and more lab analyses.
- ✓ Up to 40 active clients
- ✓ Custom check-in forms
- ✓ Payments & invoicing
- ✓ Automation & smart workflows
- ✓ AI features
- ✓ 3 AI lab analyses every 30 days
- ✕ Team access (move to Elite)
For established coaching businesses and multi-coach teams at scale.
- ✓ Up to 300 active clients
- ✓ Everything in Pro, plus:
- ✓ Team of up to 5 coaches (300 combined clients)
- ✓ Unlimited AI lab analyses
- ✓ AI memory (coaching brain)
- ✓ Full white-label & custom domain included
- ✓ Advanced reporting & analytics
- ✓ Priority support & onboarding
For large coaching organizations, wellness brands, and teams needing full infrastructure.
- ✓ Unlimited clients & coaches
- ✓ Everything in Elite, plus:
- ✓ Done-for-you build-out
- ✓ Full white-label & API included
- ✓ Data migration, fully handled
- ✓ Dedicated success manager
- ✓ SLA & 24/7 priority support
One-time unlocks, yours to keep
No recurring surcharges. Pay once, own it on your account forever.
Protocol & Template Library
Unlock the full coach template vault used by top-tier functional health coaches. Unlimited use, yours to keep and white-label within the platform.
- ✓ Functional health protocols
- ✓ Supplement frameworks & stacking guides
- ✓ Training program templates
- ✓ Nutrition & macro blueprint templates
White-Label
A one-time unlock for Base & Pro coaches — Elite & Enterprise include white-label at no extra cost. Run the platform entirely under your own brand and domain; pay once, keep it for life.
- ✓ Unlimited white-labeling under your brand
- ✓ Hosted at your own domain (e.g. app.yourpractice.com)
- ✓ No "Powered by LaunchSite OS" anywhere
End the tool stack
Everfit, TrueCoach and others were built for general fitness, and they price in a way that penalizes your growth.
- ✕ Price scales per client, penalizing your growth
- ✕ Automation, payments & meal plans sold as separate add-ons
- ✕ Built for general fitness coaches, not functional health
- ✕ Unpredictable monthly bill as your roster fluctuates
- ✕ Requires multiple disconnected tools to run a full workflow
- ✓ Flat rates within each tier, so you know exactly what you pay
- ✓ Check-ins, automation, messaging & payments at every tier
- ✓ Purpose-built for elite functional health coaches
- ✓ One operating system, with no more disconnected tools
- ✓ White-label is a one-time add-on, never priced per client
Before you start
Base and Pro each include a 14-day free trial with full access to that tier. You add a card to start, but you’re not billed until the trial ends — cancel anytime before day 14 and you pay nothing. Elite is buy-now (no trial).
You select the paid tier that fits your practice: Base, Pro, Elite, or Enterprise. You're never auto-charged without choosing a plan.
Annual billing saves you 10% on your total, paid upfront. You can still upgrade tiers mid-cycle, and your remaining balance carries forward as a credit toward the new tier, so you only pay the difference.
Pro comes in two flat tiers. Tier 1 is $129.99/mo (or $116.99/mo annually) for up to 40 active clients with 3 AI lab analyses every 30 days. Tier 2 is $199.99/mo (or $179.99/mo annually) for up to 80 active clients and adds 10 AI lab analyses every 30 days plus AI memory (the coaching brain) — no per-client surcharges. Use the Tier 1 / Tier 2 toggle on the Pro card to switch. Once you exceed 80 clients, move to Elite, which covers up to 300 clients and adds a coaching team.
Move up to Pro Tier 2 (80 clients), or to Elite, at any time. No data loss, no penalties. And on an annual plan your remaining balance carries forward as a credit toward the new tier.
Custom Branding is cosmetic personalization inside LaunchSite OS: your logo, colors, and business name in the portal and emails. Clients still know they're inside LaunchSite OS. Think of it like wearing a uniform with your name on it, in the same building.
White Label removes all LaunchSite OS identity. The platform is fully re-skinned as your own product, hosted at your own domain with no "Powered by" anywhere. You can even resell it under your brand. Think of it like owning the building and putting your name on the deed.
No. The Protocol & Template Library is not available for purchase yet. It is marked coming soon in the add-ons section.
White-label is a one-time $299 unlock for Base and Pro coaches — pay once and it's yours for life, with no per-client fee or recurring surcharge. Elite and Enterprise include white-label at no extra cost.
Pro and Elite plans include self-serve migration tools. Enterprise clients receive full done-for-you data transfer handled by our team.
All data is encrypted in transit and at rest, with row-level access controls and private file storage. LaunchSite OS is a wellness and coaching tool, not a HIPAA covered entity or business associate.
Start your free trial today.
Try Base or Pro free for 14 days, cancel anytime — or buy any plan now and get started instantly.